Our client is a US-based adventure and expedition cruise company focusing on off-beat destination adventure cruises.
They build itineraries and host expedition cruises and trips for adventure enthusiasts, specialized travel groups and university students interested in discovering sites of biological and physiological importance.
The company had been using Salesforce Marketing Cloud for the past 3 years, but did not have any clarity on their user journeys, data, conversion rates, churn and user disengagement. Their data and user journeys were scattered, and the only activity they were using Salesforce was- newsletters.
Our challenge was to collate the data, figure out the data sources, figure out which all Marketing Cloud Journeys had been used in the past, and to build out their customer journeys for better engagement and re-engaging existing and churned customers.