Case Studies

Sorting Data Inconsistency for an Ocean-Life Conservation NGO

Written by Admin | Apr 25, 2024 11:33:41 AM

The Client

Our client is a non-profit organization on the forefront of tracking ocean life, driving conservation measures with their cutting-edge technology. 

This organization provides data to assist scientists for collecting previously unattainable data in the ocean. They conduct research expeditions aboard a vessel which serves as an at-sea laboratory. 

Their vessel is equipped with a 75,000 lb. capacity hydraulic platform designed to safely lift mature marine animals out of the ocean for access by a multi-disciplined research team–allowing the team to gather up to 12+ samples in under 15 minutes.

The Problem

Grappling with fragmented marketing data across Pardot (700-800k contacts) and a selective Salesforce instance (100k contacts), the client sought to migrate the contacts database to HubSpot while retaining essential Salesforce functionalities like donation tracking. 

Our challenge was to bridge the system divide, ensure seamless data sync, and translate the Salesforce environment into HubSpot, all within a tight timeframe.