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Posts by Nandakumar:

How is Vertical Marketing different from what you already do?

January 03, 2024 by Nandakumar

In the spectrum of personalized marketing, where general marketing sits at one and Account-Based Marketing (ABM) on the other, vertical marketing strategies position themselves somewhere around the middle. They are significantly more focused than...
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Co-Sell Partnerships: Win-Win Sales

December 29, 2023 by Nandakumar

As the landscape of sales shifts, businesses face challenges from highly competitive global markets, escalating consumer demands, and the complexities of remote work environments, all of which can hinder their progress. Sales entities must adopt...
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Tech Stack at Every Stage in Growth

December 22, 2023 by Nandakumar

Businesses at various stages of development need a unified and integrated suite of technological tools to support and simplify the operations of sales teams and other departments. With a plethora of options including platforms, apps, and external...
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Building your Enterprise Sales Target Account List

December 09, 2023 by Nandakumar

What Constitutes a Target Account List? In the ever-evolving realm of digital marketing, leading B2B enterprises are increasingly focusing on pinpointing the ideal accounts. The goal is clear: avoid expending resources and effort on potential...
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