Step 1: Account auditing
We take a deep dive into your existing accounts to identify gaps, and opportunities and develop an action plan to achieve your desired outcomes. We do this by auditing the following :
- Campaign structure - A well-structured campaign will have aligned Ad groups, ad copies, and relevant targeting which makes it easier to overlook the entire campaign.
- Audience - Having well-defined attributes of the target audience helps us specifically segment; who to show our Ads which further optimizes for maximum output.
- Ad copies - Copies that are ICP-centric are well researched, which highlights the user points, benefits, etc to attract and drive them to our desired funnel.
- Performance tracking - A streamlined dashboard for all the performance metrics to track and record the metrics for your business goals.