Building PPC channels for B2Bs to actually generate revenue vs. losing it.

Step 1: Account auditing

We take a deep dive into your existing accounts to identify gaps, and opportunities and develop an action plan to achieve your desired outcomes. We do this by auditing the following :

• Campaign structure - A well-structured campaign will have aligned Ad groups, ad copies, and relevant targeting which makes it easier to overlook the entire campaign.
• Audience - Having well-defined attributes of the target audience helps us specifically segment; who to show our Ads which further optimizes for maximum output.
• Ad copies - Copies that are ICP-centric are well researched, which highlights the user points, benefits, etc to attract and drive them to our desired funnel.
• Performance tracking - A streamlined dashboard for all the performance metrics to track and record the metrics for your business goals.

Step 2 : Strategy creation and review

• Understanding your goals - A discovery call with the sole purpose of identifying details about your business, current processes, audience behaviors, tastes and preferences, and business objectives with PPC.
• Crafting your PPC - Building an overview of your entire performance marketing strategy which includes the right channels, messaging, and audience, relevant for your business. 
• Collaborate and Finalize - A walkthrough of your entire plan with the proposed strategies, with relevant milestones, timelines, and most importantly the action plan.

Step 3 : Implementation and Launch

• Campaign Brief - All the necessary details like - campaign structure, audience segments, the journey, Ad copies, and objectives are in place.
• Landing page - A seamless journey from an Ad discovery to the entire funnel ends at a landing page which is designed to achieve the optimum campaign objective.
• Attribution & campaign setup - Setting up a campaign on the particular platform, with an entire structure, keywords, Ad copies, Bid strategy, tracking links, and finally, making it live.

Step 4 : Reporting & Optimization

• Retarget to optimize the campaign cost - While we bring the relevant traffic to the website, we will also be using retargeting and journeys to increase conversions at a lower cost.
• Optimize for conversions - Our main goal now is to achieve initial conversions while we improve our keywords, quality, and daily spending.
• Optimize for bid - Once we have conversion flowing in we all add another objective to deliver those leads with lower cost. 
• Optimize for scale - Once we have winning camping then we start to scale them for maximum market share.