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Customer Engagement strategies to design expectations around your product.

The idea of customer engagement has transformed significantly as businesses increasingly adopt creative methods to draw in and keep devoted customers. Previously, offering a high-quality product or service sufficed.

Building your Enterprise Sales Target Account List

What Constitutes a Target Account List? In the ever-evolving realm of digital marketing, leading B2B enterprises are increasingly focusing on pinpointing the ideal accounts. The goal is clear: avoid expending resources and effort on potential...

How to choose the right channels in your Acquisition strategy

Crafting your channel acquisition strategy? Here’s a quick guide -

Simplifying A/B testing: A guide for SaaS CXOs

Imagine you’re in an ice cream parlor, and you want to find out which flavor of the ice cream you’d like the best. How would you decide? One way is to take a tiny spoon of two different flavors - say chocolate and vanilla - and taste them one after...

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