Website Experience
User Engagement
Sales Process Efficiency
Problem Overview
- Their existing website failed to adequately showcase their capabilities and provide real-time, connected pricing information.
- The need for an engaging user experience for prospects inquiring about or booking office spaces was evident.
- The appointment booking process was cumbersome, causing delays and extra effort for the sales team.
The Solution
Key actions and solutions implemented included:
- Dynamic Website Modules: Designing four dynamic website modules, compatible with multiple languages, to showcase real-time information effectively.
- Custom Development: We custom developed a solution for the client and used HubDB to provide up-to-date pricing information.
- Interactive Tool Creation: Building an interactive tool on HubSpot, enabling visitors to select preferences and receive detailed product cards with pricing.
- Multi-Location Data Display: Implementing the tool to display real-time data for 31 locations.
Impact and Outcomes
14% reduction in time to meeting booked
19.5% increase in organic conversions
The solutions delivered significant improvements, evident in:
- Enhanced User Experience: Prospects now enjoy a seamless experience in finding and booking office spaces.
- Increased Sales Efficiency: The sales process was streamlined, reducing time to meeting booked by 14% and effort for the team.
- Improved Decision-Making Process: With immediate access to pricing, prospects can make quicker decisions, shortening the sales cycle – increasing conversions by 19.5%.
- Real-Time Data Access: The integration provided up-to-date pricing information across multiple locations, improving accuracy and trust in the information provided.